The internet is buzzing with excitement and curiosity after Afrobeats star Adekunle Gold surprised newly crowned Big Brother Naija Season 10 winner, Imisi Ayanwale, with a brand-new iPhone 17 Pro Max, a luxury device worth over ₦3.7 million.
Imisi, who walked away with ₦150 million in total prizes after winning the Ten Over Ten edition of the hit reality show, shared the unexpected gift on her Snapchat, thanking the Fuji crooner for his generosity. Her post instantly went viral, leaving many Nigerians wondering why a millionaire winner would receive such an expensive gadget from one of Afrobeats’ biggest names.
Adekunle Gold, who was one of the performers at the BBNaija Season 10 finale, had openly rooted for Imisi and her co-housemate Mensan throughout the season. After her victory, he expressed excitement about meeting her in person, a meeting that has now turned into one of the most talked-about celebrity gestures of the year.
But beyond the surface, Adekunle Gold’s move appears to be more than just a random act of generosity. Analysts and fans believe the singer’s gift carries symbolic and strategic weight.
The iPhone 17 Pro Max isn’t just a high-end phone, it’s a content creation powerhouse, built with professional-grade camera features perfect for digital creators and influencers. For Imisi, who now commands millions of followers, the device is a direct tool for maintaining her newfound fame and creating top-quality content that appeals to sponsors and fans alike.
More importantly, gifting such a visible item publicly creates a mutual brand connection between both stars. Adekunle Gold, whose career thrives on authenticity and cultural influence, aligns himself with the BBNaija winner’s rising popularity, while Imisi benefits from the association with an established global artist.
Critics have also pointed out the irony of gifting a luxury item to someone who can easily afford it. Yet, in the celebrity world, such gestures are often less about money and more about message. By presenting Imisi with the iPhone 17 Pro Max , Adekunle Gold isn’t trying to impress her financially, he’s endorsing her status, signaling her transition from reality star to entertainment royalty.
Whether the gift came from genuine admiration or calculated PR brilliance, it is evident to say that it worked. The moment has become a trending topic across social media, keeping both Adekunle Gold and Imisi in the spotlight long after the BBNaija finale ended.
In an industry where attention is currency, a ₦3.7 million iPhone may just be the smartest investment Adekunle Gold could make.
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The post Why did Adekunle Gold gift Imisi an iPhone after her BBNaija win? appeared first on NotjustOk.
The internet is buzzing with excitement and curiosity after Afrobeats star Adekunle Gold surprised newly crowned Big Brother Naija Season 10 winner, Imisi Ayanwale, with a brand-new iPhone 17 Pro Max, a luxury device worth over ₦3.7 million. Imisi, who walked away with ₦150 million in total prizes after winning the Ten Over Ten edition
The post Why did Adekunle Gold gift Imisi an iPhone after her BBNaija win? appeared first on NotjustOk. Read More