Running a digital business means leveraging various platforms and software to automate and digitise your processes. One platform that is key to small to medium-sized enterprises (SMEs) is the social media platform WhatsApp.
WhatsApp is more than just a platform for communication; it can also double as the online version of an SME. Through WhatsApp, customers can shop for products or services, receive help on any concerns and pay for products or services.
WhatsApp has a WhatsApp Business version which is key for SMEs who want to interact with their customers better. In this article, we look at various WhatsApp integrations SMEs can use to make the customer experience better.
What is WhatsApp Integration?
A WhatsApp integration is the process of connecting WhatsApp with other applications or services to enable automated and streamlined communication.
Integrations allow businesses to manage customer interactions, automate messages, send notifications, and integrate WhatsApp into their existing systems like a CRM or helpdesk.
What is a WhatsApp API?
WhatsApp API is a professional, paid-for service for SMEs that need to integrate their WhatsApp for Business account with their customer service, marketing, and sales systems. Unlike the free WhatsApp for Business app, APIs are accessed through third-party service providers.
Benefits of WhatsApp Integrations
These are some of the benefits of leveraging WhatsApp integrations.
Enhanced Customer Communication
WhatsApp as an integration offers SMEs an instant communication channel for customers to seek support, send feedback and place orders in real time. This instant connection with your customers provides quick support and address queries quickly.
Effective Marketing Campaigns
WhatsApp integrations are key to effective marketing campaigns. The platform enables you to easily send messages to customers simultaneously, allowing you to send important updates, promotions or announcements.
This helps build efficient communication with customers and reduces the cost of your marketing campaign.
E-commerce Integration
WhatsApp integrations enable you to send real-time notifications to customers. This can range from payment confirmation, order tracking or customer support efforts. Because customers do not always have the time to call businesses, having WhatsApp integration takes away the need to visit a physical store, leading to increased customer satisfaction.
Additionally, the WhatsApp API facilitates payment processing directly within the chat, allowing your customers to make purchases, pay invoices and complete transactions right on the platform.
Enhanced Security and Privacy
The WhatsApp for Business platform and API offers various security features, including end-to-end encryption, ensuring that messages are only accessible to sender and receiver. This reduces the cybersecurity cost for SMEs because you don’t have to pay an external provider.
Integration with Third-Party Applications
One of the biggest advantages of WhatsApp Business APIs, is they connect seamlessly with third-party applications. SMEs can connect their WhatsApp with their existing customer relationship management systems (CRM), content management systems (CMS) and marketing tools.
Additionally, WhatsApp API integration enables you to add customer databases, making it easier to integrate customer databases, e-mail lists, or phone numbers and sync them with your WhatsApp contacts.
List of Best WhatsApp API Providers in 2025
Choosing the right WhatsApp API/integration for your business is all dependent on what you need. Here is a list of the best WhatsApp API providers.
1. DoubleTick
DoubleTick is designed to empower your sales team to sell more using less time. The platform comes with a range of features such as a cloud-based shared team inbox, unlimited WhatsApp broadcast messaging, dynamic catalogue sharing, and an advanced Chatbot. DoubleTick is perfect for SMEs looking for an alternative to more costly CRM-based tools.
2. Infobip
Infobip is an omnichannel communications platform, allowing you to manage business communication across multiple platforms such as WhatsApp, SMS, e-mail, and Facebook Messenger via one centralised dashboard.
3. Clickatell
South African-based company Clickatell provides a chat commerce platform, enabling SMES to communicate, transact and provide customer services through WhatsApp and SMS. Its features include notifications, alerts, and marketing messages, handling two-way conversations, verifying users with one-time passwords (OTPs), and integrating chatbots to automate customer journeys.
4. Wati
Wati is a WhatsApp API provider tailored for SMEs. The platform offers features such as a centralised dashboard, chatbot builder and CRM integrations. Additionally, Wati has message automation built for WhatsApp use and team collaboration tools.
5. Brevo
Brevo (formerly SendinBlue) is a marketing automation platform that includes WhatsApp API, e-mail, SMS, and push notifications. The platform is great for SMEs looking to develop lead nurturing and drip campaigns (series of targeted e-mails to a specific audience).
6. SleekFlow
SleekFlow is an artificial intelligence (AI)-powered omnichannel that integrates WhatsApp Business API with other messaging platforms, allowing businesses to perform a complete social commerce journey through communication. The platform makes it easier for SMEs to convert sales from other platforms through WhatsApp Business.
7. Interakt
Interakt offers SMEs a platform that enables them to manage customer interactions, automate notifications and easily integrate with e-commerce platforms like Shopify. The platform also has customer engagement tools designed to help SMEs keep in constant contact with their customers.
Running a digital business means leveraging various platforms and software to automate and digitise your processes. One platform that is key to small to medium-sized enterprises (SMEs) is the social Read More
