The Sharks have reunited with one of rugby’s most recognisable sports brands, as they enters a new era on and off the field.
The Durban-based club on Wednesday announced the return of Reebok as its official technical apparel partner.
Reebok previously enjoyed a long association with the Sharks, and the renewed partnership will see the club launch a new range of performance and lifestyle apparel aimed at supporters.
Sharks chief growth officer Michael Leslie said bringing Reebok back was a significant moment for the club.
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“We are incredibly excited to welcome Reebok back into the Sharks family. This partnership carries significant heritage and meaning for our supporters, and we are proud to reunite with a brand that has played an important role in our story.
“Our vision is to continue building The Sharks into a globally recognised sports and lifestyle brand, and it’s important that we partner with brands that share that ambition.
“Our fans are at the heart of everything we do, and we are committed to delivering merchandise that reflects our journey, celebrates our heritage and represents the Next Wave we are building together.”
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Sports Hub group CEO John Carden, whose company is Reebok’s teamwear partner, believes the collaboration is a natural fit.
“The Sharks are one of the most respected and passionately supported clubs in world rugby, and we’re proud to equip the team with high-performance apparel designed to meet the demands of the modern game while celebrating the club’s unique identity.”
Photo: Steve Haag Sports/Gallo Images
The post Sharks reunite with iconic kit brand appeared first on SA Rugby magazine.
The Sharks have reunited with one of rugby’s most recognisable sports brands, as they enters a new era on and off the field.
The post Sharks reunite with iconic kit brand appeared first on SA Rugby magazine. Read More
