The post Nasty C Emerges as South Africa’s Most Exported Rapper in 2025 appeared first on SA Hip Hop Mag.
2025 has been a defining year for South African music, and Spotify’s Wrapped results confirm that the world is now paying close attention to local talent. With over 1.3 billion hours spent streaming South African music alone, the country has shown that its homegrown heroes are taking centre stage. For the first time in years, local artists dominate the charts, accounting for 70% of the top 10 most-streamed artists, a dramatic shift from 2024 when international acts held the majority.
Among these artists, Nasty C has solidified his position as South Africa’s most exported rapper. While icons like Tyla, Black Coffee, and DJ Maphorisa continue to enjoy massive streaming success, Nasty C’s global appeal has reached new heights in 2025. His music not only resonates locally but continues to break boundaries internationally, earning him spots on playlists and radio rotations far beyond South African borders.
Spotify’s data shows that the top 10 artists were streamed nearly 1.5 billion times in 2025, up from 1.1 billion in 2024. This surge in listening reflects a renewed focus on homegrown talent, with fans rallying behind sounds made at home. Nasty C, in particular, benefits from this momentum, blending versatile flows with global production standards that appeal to listeners worldwide.
Interestingly, the Wrapped data also reveals that the average South African listener is 31 years old, but it’s not just music that’s being consumed. Video podcasts saw a 48% year-on-year growth, showing that audiences crave more than just audio—they want stories, personalities, and culture packaged in engaging formats. Nasty C’s presence across platforms only amplifies his reach, cementing his status as an artist who dominates not just charts, but the global conversation around South African hip hop.
From local streets to international stages, Nasty C’s export power is unmatched in 2025, proving that South African hip hop is not just thriving at home—it’s taking the world by storm.
Most Exported South African Artists 2025:
- Tyla
- Black Coffee
- DJ Maphorisa
- Master KG
- Lucky Dube
- Tyler ICU
- Kabza De Small
- Nomcebo Zikode
- Shimza
- Nasty C
Nasty C’s rise highlights a pivotal shift in South African music—one where local artists are no longer just competing at home, but setting trends globally. 2025 might just be the year South African hip hop went truly international, with Nasty C leading the charge.
The post Nasty C Emerges as South Africa’s Most Exported Rapper in 2025 appeared first on SA Hip Hop Mag.
The post Nasty C Emerges as South Africa’s Most Exported Rapper in 2025 appeared first on SA Hip Hop Mag.
2025 has been a defining year for South African music, and Spotify’s Wrapped results confirm that the world is now paying close attention to local talent. With over 1.3 billion hours spent streaming South African music alone, the country has shown that its homegrown heroes are taking centre stage. For the first time in years, local artists …
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