By Gerda Potgieter
The multiple award-winning water-bottling brand, aQuellé, in Kranskop, KwaZulu-Natal, has partnered with local authorities to conduct sustainable clean-ups in neglected areas of neighbourhoods. The brand ensures its clean-up campaign lives beyond individual clean-up days to impact all communities for good. They have already completed over 80 clean-ups across all provinces in South Africa, making it the most sustainable clean-up programme ever.
The team’s commitment to cleaning the country across regions, in response to the demand from several local authorities, is a beacon of hope for a cleaner South Africa. The vision of a healthier country is not just a dream but a tangible reality we are already witnessing, thanks to the positive effects of the partnership efforts.
The project coordinator, Gladson Songelwa, underlined the crucial role of community involvement, stating, “We believe in cleaning up our surroundings before pointing fingers at others. Our first clean-ups at KwaSizabantu Mission, Kranskop, and Mapumulo were initiated in collaboration with our community. We raised awareness about the importance of a clean environment for good health and held talks about the significance of clean environments. Our approach was not just to clean but to make a meaningful impact. This led us to reach out to other communities with neglected areas, and our clean-up efforts expanded rapidly, thanks to the active participation of our communities and partnership with local authorities”.
The clean-ups in collaboration with local authorities are a win-win situation. Sharing resources, knowledge, and experience can take a local service delivery project to the next level. Collaborations allow the aQuellé-teams to help identify problem areas. This way, success stories are passed on to different regions.
There are several reasons why aQuelle prefers to work with local authorities and allows them to take the lead.
Firstly, it helps them to strengthen relationships. They take the excellent advice and assistance they receive from a specific municipality and apply it to benefit other communities.
Through these close interactions and collaborations, they can identify gaps and shortages and provide help where needed. For example, the team is currently assisting with additional resources and will offer rubbish bins where there is a shortage.
Similarly, some municipalities have helped and taken clean-up efforts to the next level by bringing equipment to improve service delivery to those communities, such as fixing potholes.
The aQuellé brand has received numerous well-deserved awards over the years. It was recently voted South Africa’s most-loved bottled water brand. The brand benefits the community by creating a model for collaborating with local authorities to develop sustainable, clean areas. The inspiring impact of these initiatives is a testament to the power of collective action and community involvement.
To find out more about the clean-ups and how you can become involved, visit www.aquelle.co.za/KHULA or www.facebook.com/aQuelleKhula
The post Partnership clean-ups across the country ensure sustainability – By Gerda Potgieter appeared first on The Home Of Great South African News.
The multiple award-winning water-bottling brand, aQuellé, in Kranskop, KwaZulu-Natal, has partnered with local authorities to conduct sustainable clean-ups in neglected areas of neighbourhoods
The post Partnership clean-ups across the country ensure sustainability – By Gerda Potgieter appeared first on The Home Of Great South African News. Read More
