Priddy Ugly Gives First Listen to New Music During SAMAs 31 Nominees Announcement

The post Priddy Ugly Gives First Listen to New Music During SAMAs 31 Nominees Announcement appeared first on SA Hip Hop Mag.

As the reigning winner of the South African Music Award (SAMA) for Best Hip Hop Album of the Year, Priddy Ugly recently unveiled fresh music during the SAMA 31 Nominee Announcement live stream.

During the live stream, he offered listeners a first taste of fresh material: a track entitled “How We Step,” produced by KindlyNxsh (Kindlynxsh.exe) and Herc Cut The Lights. The reveal came via his Instagram caption, where he dropped a subtle yet impactful message: “HOW WE STEP – Prod. By @kindlynxsh.exe & @herc_cutthelights. DLX ON THE WAY.” The brief statement carried anticipation for the deluxe edition of Dust slated for release next month.

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The unveiling of new music from Priddy Ugly during the SAMA 31 nominee livestream represents a pivotal moment in his musical journey. When he released Dust in January 2024, it was introduced as the final installment in a trilogy that included Soil (2021) and Mud (2022).

Less than a year after its release, Dust was honored with the Best Hip Hop Album award at the 30th annual South African Music Awards. The win marked a defining milestone in Priddy Ugly’s career and cemented the album’s place among the most impactful local hip hop projects of the year.

Following that win, he announced plans for a deluxe edition, signaling a renewed creative push. In a recent message shared on Instagram, Priddy Ugly revealed he has not been in studio for several months. “Last time I recorded any work of my own was in March,” he shared. He confirmed that some of the material from that period will be included in his upcoming release. “You’ll hear some of that in the deluxe that I’ll be dropping soon.”

In a recent interview with DJ Fresh on the WAW Podcast, Priddy Ugly confirmed that the deluxe edition of his album DUST is scheduled for release on September 26, 2024. He said, “I got a deluxe, the deluxe version of my album Dust just to celebrate the plaques, the gold and platinum plaques. You’ll be getting snippets here and there and we got a documentary dropping very, very soon.”

Now, with the SAMA 31 nominee reveal giving fans a glimpse of “How We Step,” anticipation is mounting for the deluxe edition of Dust, set to drop next month. The short yet compelling release of this snippet suggests that this deluxe will extend the introspection and creative energy that defined the original album, with new collaborations and production styles yet to be fully revealed.

The post Priddy Ugly Gives First Listen to New Music During SAMAs 31 Nominees Announcement appeared first on SA Hip Hop Mag.

The post Priddy Ugly Gives First Listen to New Music During SAMAs 31 Nominees Announcement appeared first on SA Hip Hop Mag.
Priddy Ugly returns with fresh music during the SAMA 31 nominee reveal, previewing a new track ahead of the upcoming deluxe edition of his award-winning album Dust
The post Priddy Ugly Gives First Listen to New Music During SAMAs 31 Nominees Announcement appeared first on SA Hip Hop Mag. Read More

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