The post Priddy Ugly Opens Up About His One Wish For SA Hip Hop appeared first on SA Hip Hop Mag.
Priddy Ugly Opens Up About His One Wish For SA Hip Hop. During his interview with Queen Azizzar on The Element Podcast, Priddy Ugly shared heartfelt thoughts about the state of South African Hip Hop, expressing a deep wish for artists, DJs, and fans to return to unity and a shared purpose. His remarks painted a bigger picture not just about the music, but about how culture, collaboration, and community have drifted apart.
Priddy began by expressing a simple yet powerful wish: for everyone in SA Hip Hop to support one another. He emphasised that one artist’s success doesn’t take away from another’s, explaining that multiple artists can shine at once. What he meant was that the industry shouldn’t treat success like a competition with limited space at the top; there’s enough room for everyone to grow. For him, music is meant to be shared and celebrated collectively.
(@queenazizzar)He then turned his attention to the fans, calling out the growing obsession with metrics and numbers. When he said, “Fans, stop acting like CEOs,” Priddy Ugly was referring to how many listeners now measure worth by chart positions or streaming figures rather than musical quality. He believes that this mindset shifts focus away from art and creativity, encouraging a culture where people debate rankings instead of appreciating music. His message was clear: if a song is dope, listen to it regardless of whether it’s trending or not.
In addition, Priddy reflected on how DJs used to play a vital role in discovering and pushing new talent. “It was so dope when DJs discovered dope talent and played it,” he said, lamenting how many DJs today prioritise their own singles instead of championing others. The meaning here runs deep. Priddy is highlighting the breakdown of the discovery ecosystem that once helped Hip Hop grow. He’s calling for a return to the days when DJs used their platforms to spotlight upcoming artists and diversify the sound of the culture.
As he continued, the award-winning rapper broadened his point beyond Hip Hop, connecting it to society as a whole. “We’ve lost community just in life,” he said, comparing the erosion of togetherness in music to what’s happening in everyday relationships among South Africans. His message was that music reflects life, and if society learns to rebuild a sense of care, collaboration, and mentorship, the Hip Hop scene will naturally follow.
Finally, the Ntja’ka hitmaker concluded with a metaphor that ties it all together: “Raising this thing and getting it back to where it needed to be, it’s gonna need community.” Here, he likened the culture to a child, something that can only grow and thrive through collective effort. He’s urging artists, DJs, and fans alike to return to the spirit of togetherness, to nurture Hip Hop as a shared creation rather than a personal pursuit.
The post Priddy Ugly Opens Up About His One Wish For SA Hip Hop appeared first on SA Hip Hop Mag.
The post Priddy Ugly Opens Up About His One Wish For SA Hip Hop appeared first on SA Hip Hop Mag.
Priddy Ugly Opens Up About His One Wish For SA Hip Hop. During his interview with Queen Azizzar on The Element Podcast, Priddy Ugly shared heartfelt thoughts about the state of South African Hip Hop, expressing a deep wish for artists, DJs, and fans to return to unity and a shared purpose. His remarks painted …
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