It’s the end of the year and you are about to close (or have closed) to go on holiday. You and your employees are going to wrap up some last-minute things and then officially go rest. One of those last-minute things that needs to be done is to share your New Year’s wishes for your clients.
New Year’s wishes for your clients are just a nice way of saying ‘thank you’ to your clients. This can be done through carefully worded notes, gift baskets or vouchers. This is to express your gratitude for the partnerships you have cultivated throughout the year.
There are many ways to send your wishes to your clients for a happy new year. This article is here to guide you and give you some examples of some ways to say thank you to your clients.
Why It’s Important to Send New Year’s Wishes
You might think that these well wishes are not a big deal, but they have a significant importance. Some of the reasons why it’s important include:
Strengthens Client Relationships
Personalised messages and gifts remind a clients that they are more than just a business partner. It shows that you value them and that you have taken time to recognise their contribution to your business
This small gesture can build loyalty and set a positive tone for the next year.
Builds Brand Image
Sending well wishes speaks volumes about your company and its values. It shows clients that you don’t only care about the money but also about the relationship you have built with them. Sending new year’s wishes shows that your company is trustworthy and attentive to its clients.
Marketing Opportunity
Well wishes can be a great way to start marketing new partnership opportunities to your clients. This not only shows that you are thinking about them but also that your company is already prepared for the next year.
This is also a great way to renew interest in partnerships that have ended. You can market your new products through your new year’s wishes.
Types of New Year’s Wishes to Choose From
There are various new year’s wishes that you can use to send to your clients.
1. ‘Thank you’ Message
‘Thank you’ messages are meant to highlight your appreciation for your client’s trust and business. When writing these messages, make sure to write it in such a way that it makes your client feel valued and acknowledged.
Examples: “happy new year (name)! Thank you for your trust and business this past year. We look forward to working with you again in 2025”
“As we head into the new year, we extend our heartfelt thanks for your support. May the year ahead bring you more success and growth.”
2. Reflective Message
Reflective messages combine gratitude with reflection of the year behind. In this message, you would look back at shared achievements with your clients. These are perfect for strengthening the relationship between you and your clients.
Examples: “2024 has been a year of growth and milestones, thanks to your support. Together we have achieved many remarkable things, and we look forward to even more in 2025.”
“This past year has been very special, and your role in our success has not gone unnoticed. Let’s make 2025 even more special.”
3. General Message
General messages are designed to be sent to a broad audience. They are not specific in their messaging and tone. You can use a general message if you want to send the same message to all your clients.
Examples: “May the next year bring new opportunities, good health and endless joy.”
“Here is to a new start and exciting possibilities in the year ahead. Cheers to 2025.”
4. Future Partnership Message
In these messages, you will express your excitement to continue building and nurturing your client relationships. This sets a positive tone for future partnerships and allows us to highlight some of the opportunities in the new year.
Examples: “We have done and accomplished so much together in 2024. We can’t wait to see what we will achieve in the year ahead.”
“Let’s make the next year a year to remember! We are excited to build on the strong partnership we have established with you.”
5. Playful Messages
Playful messages are great if you have a close, personal relationship with your clients. This is usually the case for small businesses as they have fewer clients. You can send a playful and personalised message to your clients as well as wishes for the new year.
Examples: “Let’s toast to 2025! We will (try) to avoid the dreaded ‘Reply All” option! Have a happy new year and let’s try again next year.”
“Happy new year! May your troubles be as short-lived as your resolutions.”
You know what your clients like and the relationship you have with them. You can pick any type of message to send to them and they will truly appreciate it.
From us at SME South Africa, happy holidays! We hope 2025 will be amazing for everyone.
It’s the end of the year and you are about to close (or have closed) to go on holiday. You and your employees are going to wrap up some last-minute Read More
