One of South Africa’s most feared competitors has officially joined the Monster Energy family.
Rugby World Cup winner. 117-Test Springbok. Scrum destroyer. Cultural icon.
Tendai “The Beast” Mtawarira, a pillar of the South Africa national rugby union team and a key force in the historic 2019 Rugby World Cup victory, has signed on as a Monster Energy ambassador, uniting championship pedigree with a global brand built on relentless intensity.
From dominating front rows with the Sharks to lifting the Webb Ellis Cup, Mtawarira’s career has been defined by power, resilience and an uncompromising mindset.
“I’m excited to officially announce that I have joined the Monster Energy family,” said Mtawarira. “Throughout my career, I’ve always believed in bringing intensity, resilience, and purpose to everything I do, values that have shaped my journey from humble beginnings to winning the Rugby World Cup. Partnering with Monster Energy feels natural because the brand represents boldness, high performance, and a mindset that refuses to settle for average.
“This partnership is about more than just energy. It’s about ambition, pushing limits, and inspiring the next generation to believe that no dream is too big. Whether on the rugby field, in business, or in the community, I’ve always aimed to unleash the Beast within — and Monster embodies that same spirit.”
This is more than an endorsement. It’s a statement. The Beast is back and he’s powered by Monster Energy.
We’ve got a BEAST of an announcement
Tendai Mtawarira is officially a Monster Energy Ambassador!
Built different.
Fueled different.
Unleashed#UnleashTheBeast pic.twitter.com/BKXPIGSJ4S
— Monster Energy RSA (@MonsterEnergySA) February 20, 2026
The post The Beast joins Monster Energy appeared first on SA Rugby magazine.
One of South Africa’s most feared competitors has officially joined the Monster Energy family.
The post The Beast joins Monster Energy appeared first on SA Rugby magazine. Read More
