A-Reece Opens Up About The Creative Vision Behind Surprise Project ‘HOW DO YOU LOVE ME NOW?’

The post A-Reece Opens Up About The Creative Vision Behind Surprise Project ‘HOW DO YOU LOVE ME NOW?’ appeared first on SA Hip Hop Mag.

A-Reece Opens Up About The Creative Vision Behind Surprise Project ‘HOW DO YOU LOVE ME NOW?’ Following the surprise release of HOW DO YOU LOVE ME NOW ?, his collaborative project with DJ Clen, South African rapper A-Reece has offered a closer look into the creative vision, personal influences and deeper meaning behind the 10-track body of work.

A-Reece Opens Up About The Creative Vision Behind Surprise Project ‘HOW DO YOU LOVE ME NOW?’

Taking to his Instagram Stories, the Pretoria-born rapper reflected on a creative idea he had wanted to bring to life for some time: a DJ-and-artist collaborative project inspired by some of the iconic partnerships that shaped his musical upbringing.

“I’ve always wanted to create a DJ-and-Artist collaboration like the iconic projects that inspired me. That Wayne-Drama in 2006 kind of affair, for instance, with a more modern approach to it,” he explained.

A-Reece also spoke about how special it was to finally bring the idea to life alongside someone he considers a friend. Having witnessed DJ Clen’s growth and been part of his journey, the opportunity to create something together carried a deeper personal significance beyond simply making music.

“Getting to do it with someone I call a friend, whose growth I get to witness and whose journey I get to be a part of, makes it even more special,” he added, expressing hope that listeners would enjoy the experience as much as they did creating it.

In another reflection, A-Reece revealed that the project also serves as a tribute to influential artists who have left a lasting mark on their respective cities and musical landscapes.

“This project pays homage to the artists who turned their cities into movements, pushed the sound forward and reached the highest levels of success,” he shared.

Interestingly, the rapper admitted that he once found himself distancing his music from some of those influences. This was partly because of the comparisons that came with drawing inspiration from established artists, but also because he questioned whether people would still recognise and respect his originality.

There was also the question of whether embracing sounds and influences from beyond home would make people doubt how deeply rooted he was in his own musical identity.

However, his perspective has since evolved. Rather than treating his influences and originality as opposing ideas, A-Reece is now embracing both, recognising that the music and artists who shaped him are equally important to his creative expression.

“Now, I’m embracing what shaped me, trusting that my roots and my influences both have a place in my expression,” he concluded.

His reflections add another layer of meaning to HOW DO YOU LOVE ME NOW ?, which arrived unexpectedly on Friday, November 13, with 10 tracks bringing A-Reece and DJ Clen together.

Beyond the music, the project represents a creative vision that has been years in the making, a celebration of musical influences, friendship and the freedom to embrace everything that contributes to an artist’s identity.

For A-Reece, it appears the goal was never to recreate the past, but to honour what came before while giving that inspiration a fresh identity of its own.

The post A-Reece Opens Up About The Creative Vision Behind Surprise Project ‘HOW DO YOU LOVE ME NOW?’ appeared first on SA Hip Hop Mag.

The post A-Reece Opens Up About The Creative Vision Behind Surprise Project ‘HOW DO YOU LOVE ME NOW?’ appeared first on SA Hip Hop Mag.
A-Reece Opens Up About The Creative Vision Behind Surprise Project ‘HOW DO YOU LOVE ME NOW?’ Following the surprise release of HOW DO YOU LOVE ME NOW ?, his collaborative project with DJ Clen, South African rapper A-Reece has offered a closer look into the creative vision, personal influences and deeper meaning behind the 10-track …
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