The post Emtee Calls For Qualified Professionals As Hustle Management Group Takes Shape appeared first on SA Hip Hop Mag.
Emtee Calls For Qualified Professionals As Hustle Management Group Takes Shape. Hip hop star Emtee is taking his influence beyond music with the launch of Hustle Management Group (HMG), a new venture focused on transforming artist management through professionalism, integrity, and genuine care.
Known for turning personal struggles into chart-topping anthems, the rapper, whose real name is Mthembeni Ndevu, is now using his industry experience to build a support system designed to help artists navigate the music business with the right people in their corner.
Announcing the initiative on social media, Emtee made it clear that HMG is looking for qualified artist managers, road managers, and security personnel who bring more than just experience to the table.
“If you’re a qualified artist manager, road manager and security. You must have a great personality, empathy, qualifications and morals,” he wrote.
His message reflects the values at the heart of Hustle Management Group, which aims to connect artists with trustworthy management, experienced PR teams, and reliable security while promoting ethical business practices across the entertainment industry.
Emtee’s journey makes him uniquely positioned for the role. Since breaking onto the scene with his breakthrough hit “Roll Up” in 2015, the Matatiele-born, Soweto-raised rapper has become one of the defining voices of South African hip hop. His career has included chart success, industry accolades, public label disputes, and a determined shift toward independence, all of which have shaped his perspective on the challenges artists face.
Rather than simply speaking about those challenges, Emtee is now creating solutions.
Hustle Management Group is committed to managing, mentoring, and protecting artists, entertainers, musicians, and even small businesses pursuing financial independence. The initiative is built around the belief that every creative deserves access to honest representation and opportunities to build a lasting career.
Beyond traditional artist management, HMG will offer career development, public relations support, strategic planning, and dependable security services. The goal is to provide creatives with a strong foundation that allows them to focus on their craft while trusted professionals handle the business side of their careers.
The venture also reinforces the values that have become synonymous with Emtee’s growing business empire through Emtee Records and Emtee Music Group. Family, hustle, humility, integrity, and longevity remain central to his mission as he continues to expand his footprint beyond recording music.
The launch of Hustle Management Group arrives at a time when conversations around artist rights, fair treatment, and sustainable careers are becoming increasingly important in South Africa’s music industry. Many independent artists continue to face challenges ranging from exploitative contracts to inadequate management, making Emtee’s latest move particularly timely.
The post Emtee Calls For Qualified Professionals As Hustle Management Group Takes Shape appeared first on SA Hip Hop Mag.
The post Emtee Calls For Qualified Professionals As Hustle Management Group Takes Shape appeared first on SA Hip Hop Mag.
Emtee Calls For Qualified Professionals As Hustle Management Group Takes Shape. Hip hop star Emtee is taking his influence beyond music with the launch of Hustle Management Group (HMG), a new venture focused on transforming artist management through professionalism, integrity, and genuine care. Emtee Calls For Qualified Professionals As Hustle Management Group Takes Shape Known …
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