Looking for tech tools for your business can be incredibly time-consuming. In most cases, you will need to source them from different providers which can be an admin nightmare. Luckily, for business owners, tech company Google has a suite of tools available for small businesses.
Google (owned by Alphabet Inc.) is a tech company that does more than just Google Search. The company also owns a video-based app YouTube. Under its various offerings, Google has tools designed to help people and businesses. Some examples are Gmail, Google Drive, Google Slides, Google Docs and many others.
If you are looking to integrate tech tools into your business, leveraging Google’s tools is a great idea. Most Google tools are free to use (initially) and help cover and automate many of your business operations.
In this article, we look through the Google tools available for businesses of all sizes.
Google Vids
Google Vids is a video creation tool. The tool is integrated with artificial intelligence (AI) to make creating videos easier for users. On the platform, you can access a library of video content to help you develop engaging videos.
Businesses can use the tool and Google Gemini to create an initial video storyboard with suggested scenes, stock media, background music and more. This is great if you need to create video content for social media and create more brand awareness.
Google Business Profile
Google Business Profile helps businesses be more discoverable on Google Search. The tool allows you to manage your business’ appearance on Search and Google Maps. Additionally, you can connect with your customers, post updates, list your products/services and accept online orders amongst many other things.
The Google Business Profile is great for businesses because it allows you to manage your business profile from a centralised platform. This makes it easier to update your website and business information, making it easier for customers to find you on Google Search.
Google for Retail (Google Merchant Centre)
Google for Retail allows you to promote your business and products through the Merchant Centre. It helps you drive sales, reach more customers and increase traffic to your online business (e-commerce) or storefront (physical store).
Google Drive
Google Drive is Google’s cloud storage tool. You can get up to 15 GB of storage for free and the tool is integrated with Google office apps such as Docs, Sheets and Slides. The platform is great for businesses as it provides a centralised source for file sharing throughout your whole team.
Google Meet
Google Meet is a video conferencing tool. It allows you to call up to a hundred people for an hour, share your screen for presentations and access a whiteboard. Also, you can organise and schedule meetings on Google Meet through Google Calendar and send invites to participants.
For businesses that need longer meetings, you sign up for the premium version. The premium version has extra features such as 24-hour calls, meeting recording, in-meeting polls and breakout rooms.
Google Chat
Google Chat is Google’s collaborative messaging tool. It allows you to collaborate in large, named group spaces. You can also send and share files directly from Google Docs, Slides and Sheets.
For businesses, this tool is great for collaboration amongst different departments. It’s easy to use and allows for easy project management.
Google Grow My Store
Google My Store is a tool designed to improve your customer’s online shopping experience. The tool automatically assesses your website’s customer experience and offers suggestions to make it better, and easier to use.
Businesses can use this tool also helps to show you how your competitors are performing and where you might be falling behind. Also, you get access to resources and Google tools to help your business optimise.
Google Analytics
Google Analytics helps businesses measure traffic to your website and search data. The tool allows you to track your sales and conversions across your ads, videos, and websites.
This tool is helpful if you want to see which parts of your business website are performing well, the success of your social media campaigns and create better-targeted ad campaigns.
Google Gemini
Google Gemini is Google’s AI-powered assistant. The tool works across all Google Workspace apps. The AI tool can help businesses spot growing trends, synthesize information and identify any new business opportunities. If you have a sales department, Gemini can draft custom proposals for your potential new clients.
The above Google are all free to use for anyone. You will only have to pay for certain subscriptions for the tools as your business grows (e.g. Google Drive). In the meantime, leverage these tools so that your business stays optimised even as it grows.
For more information on tech tools for small businesses, read our article on Affordable Tech Tools for SMEs.
Looking for tech tools for your business can be incredibly time-consuming. In most cases, you will need to source them from different providers which can be an admin nightmare. Luckily, Read More
