SA Rugby says its ticketing strategy will be thoroughly reviewed at the end of the 2026 season.
SA Rugby was forced to slash ticket prices for the Boks’ first Test of 2026 against England at Ellis Park after slow sales, with the cheapest tickets reduced from R950 to R450. It resulted in a crowd of 52,790 at the 62,000-capacity stadium.
A crowd of 45,053 then attended the clash between the Boks and Scotland at the 50,000-capacity Loftus Versfeld last Saturday. Unsold tickets ranged from R1,050 to R2,500.
On Monday, Saru president Mark Alexander said they had noted concerns about ticket pricing and recognised that some categories needed careful review and revision.
“We take full ownership of this matter and are committed to ensuring that our ticketing structure reflects accessibility and sustainability.
“Supporters’ passion and loyalty are central to our success, and we are deeply grateful for their commitment to our teams. Rugby is a shared national treasure, and we have a responsibility to ensure every supporter feels part of the journey.
“At the same time, we must balance this commitment with the responsibility of making these events financially viable. It is a delicate balance, but one we are determined to manage responsibly.”
MALLETT: Make Bok Test tickets affordable
Alexander pointed out that SA Rugby recorded a loss in 2025, making allegations of “greed” over ticket pricing unfounded.
“Our commercial strategies are designed to cover the cost of running rugby in South Africa, not to increase profits,” he said.
“Springbok Test matches create a major economic impact, both direct and indirect, contributing to the broader economy while further promoting our country on the global stage.
“Rugby is not only a sport but also a powerful driver of national pride and international recognition.
“Our objective is clear: to balance the financial sustainability of the sport with the imperative of keeping rugby accessible to all South Africans.
“Accordingly, SA Rugby will review our ticketing framework for the 2027 season and beyond and we will implement the necessary adjustments to ensure that our approach remains both sustainable and supporter‑focused.”
Photo: Steve Haag/Getty Images
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SA Rugby says its ticketing strategy will be thoroughly reviewed at the end of the 2026 season.
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