How South African Consumers Behave and What SMEs Should Do
South African consumers are highly value-conscious and intentional with their spending due to persistent inflation and cost-of-living pressures. They are always on the lookout for deals, comparing prices and leveraging digital channels for convenience and savings. To survive in an ever-changing consumer landscape, small to medium-sized enterprises (SMEs) need to adopt agile, customer-centric, and digitally […]
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